Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Supra Human
Brand Guidlines
Project type
Brand Identity
Digital Design
Print Design
Packaging Design
Content Creation
Supra Human is an elite fitness and body transformation platform, positioning itself at the intersection of science, performance, and identity. With an existing logomark in place, the focus was on developing comprehensive brand guidelines that could bring real dynamism to the wider visual system.
The creative direction centred on keeping the logo minimal and controlled, using seasonal colour palettes, expressive typography, and graphic elements to do the heavy lifting and inject energy across different contexts and campaigns. This approach gave the brand flexibility without compromising its premium positioning.
From those foundations, the guidelines were carried through into a range of collateral spanning print, packaging, and digital, ensuring a consistent but adaptable visual language wherever the brand shows up.
