Sentinel Asset Management

Sentinel Asset Management, an American firm, needed a modernised website and a refreshed brand identity to match. The existing logomark was retained as a foundation, but the visual language around it was refreshed, with a clean, minimal aesthetic built to communicate trust and professionalism.

Every design decision was guided by the need to feel contemporary and authoritative without losing the credibility the brand had already established. To support the relaunch, a comprehensive suite of collateral was produced, including brand guidelines, business cards, email signatures, document templates and more, ensuring consistency across every touchpoint.