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Coeliac Wellness Club
Project type
Brand Identity
Logo Design
Collateral Design
Coeliac Wellness Club is a new business based in the UK, created to promote awareness and support those living with coeliac disease.
The brand needed to feel modern and welcoming, with the colour palette specifically required to include green, representing health, and orange, the recognised colour for coeliac awareness. The logo needed a meaningful connection to the disease itself, so the mark was developed as an abstract representation of the small intestine, the area most affected by coeliac disease, paired with a refined yet playful font combination to keep the overall tone approachable and contemporary.
Alongside the logo, a full suite of collateral was developed to launch the brand, including brand guidelines, email signatures, tote bags and more, giving the business everything it needed from day one.
