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37T
Project type
Brand Identity
Logo Design
Digital Design
Print Design
Packaging Design
Brand Guidelines
37T is the rebrand of Shape Up Medical, a US based health and wellness business under new ownership. The new owners wanted a full overhaul into something more modern and sleek, to speak to a new audience in the health tech and wellness space. Colour choices reflect that shift, pairing deep, clinical-leaning tones with a bright, energetic accent.
The project began with a new logo and comprehensive brand guidelines to help the team roll the identity out with confidence. From there, the identity was extended into packaging design for their new supplement range and a nutrition guide for their clients.
The final identity spans digital, print and packaging, ensuring the brand feels cohesive wherever clients meet it.
